- Apple's Vision Pro could be a "game changer" for the iPhone maker, analysts said, after a strong reception to the headset's launch in stores.
- Bank of America and Wedbush analysts called the Vision Pro a unique product expected to add value for investors.
- Apple's new spatial computing headset sets it up to compete with Meta's Quest 3 headset, which led the mixed reality market last year.
Highlighting the headset's "early mass market appeal" and a strong reception
in its first weekend in stores, Wedbush analysts said Apple "has found clear success with this next generation form factor surpassing by a wide margin original Street expectations."
Wedbush said the Vision Pro's price point could be a hurdle for Apple, as the Vision Pro starts at around $3,499, while the Quest 3 starts at $500. However, both Wedbush and Bank of America analysts called the Vision Pro a "unique" product expected to add value for Apple investors.Bank of America analysts said they tested the Vision Pro, and "walked away positively from the overall extremely unique and immersive experience," though they noted "typical hurdles faced by most first generation products also hold for the Vision Pro (weight and battery life)."
Bank of America analysts estimate that the Vision Pro could add 68-89 cents per share to Apple's earnings per share (EPS) in the next 5 years. The firm also reiterated it anticipates a multi-year iPhone upgrade cycle driven by generative AI could be coming.
Apple shares were up 1.2% at $188.15 per share as of about 3:40 p.m. ET Monday. They've gained about 24% over the past year.